Viva'a Forever's producer, Judy Craymer has confirmed that Viva Forever will close at the Piccadilly Theatre on 29th June 2013. According to the Daily Mail the musical will close with a loss of at least £5 million.
Judy Craymer said "It is with a heavy heart that we've had to make this very difficult decision to post closing notices for this original show which is blessed with one of the most brilliant casts currently on the West End stage. We set out to create a contemporary story that truly reflects our time; to take a satirical look at the underbelly of a TV talent show and the chaos that ensues for a mother, her daughter and their friends, a theatrical event to embrace all generations both on and off the stage. Testament to that achievement is the standing ovation at every performance from an audience of families and friends all enjoying a great night out."
She continued to say "The show has evolved since we first opened and is now brighter, lighter and funnier, but despite the wonderful audiences and extremely positive feedback we just can't make it work. I'm so proud of everyone involved in this production. Viva Forever may be taking its leave for now in the West End but the legacy of Spice Girls will never fade."
The Spice Girls said "We want to thank the cast and all the fans for their support, and although Viva Forever won't continue in the West End we are thrilled that the thousands of people who came to the show had as much fun as we did."
Cast member Tamara Wall who stars as one of the judges in the musical Tweeted about the shows closure. She said "I hate that so many people are making jokes about Viva Forever closing,they forget that 100 odd people just found they've lost their job."
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